73% is not a random number: it is the exact percentage of hydration of our dough, the result of years of research, through effort and mistakes. Hat’s why we can say our idea of pizza comes from experience and in-depth knowledge of flours.

Our flours contain wheat germ, which keeps the nutritional elements of the wheat intact; traditional flours, on the other side, usually get rid of it. The toppings as well are of the highest quality: we rely on some of the best and sustainable suppliers and we look for flavor combinations to obtain a one-of-a-kind combination.

We love the excellence of Italian products and we want our customers to enjoy it at its best. We work with an ambition and attention to details, both in the product and in the service.
We are inspired by a team spirit, united by a common vision: always give our best.